Privacy Policy

1. Who we are

Pale Shimmer Ltd (“we”, “us”) is a company registered in England and Wales (No. 11428390), with our apothecary and registered office at 18 Chiltern Street, Marylebone, London W1U 7QA. We are the data controller responsible for your personal data when you use pale-shimmer.com, and we are registered with the Information Commissioner's Office (ICO).

2. What we collect

Contact details you provide at checkout (name, email, shipping and billing address, telephone number), order history, and limited analytics about how the site is used.

3. How we use it

• To process and dispatch your order via Royal Mail or DPD across the UK.
• To send transactional emails (order confirmations, dispatch notifications).
• To send our journal, only if you have opted in. You can unsubscribe at any time.
• To meet our legal and tax obligations under UK GDPR and HMRC requirements.

4. Cookies

We use a small number of essential cookies and, with your consent, analytics cookies. You can accept or decline non-essential cookies via the banner on first visit, and change your mind at any time by clearing your browser storage.

5. Your rights

You may request access to, correction of, or deletion of your personal data at any time by writing to [email protected]. We respond within 30 days.